Startup failure stories are never told ... but it is worth to know
Many solo and startup businesses fail after 2 years. It is important to avoid such failure modes from the beginner with correct choice and design.
I have known quite a number of people whose startup companies failed. Let me state first that I was a professor of engineering at University of Illinois and then Northwestern University and knew a large number of high caliber smart individuals. Let me recount some of the failures and success stories.